Why do many farmers seek to be involved in the Starbucks C.A.F.E. Practices program?

Many farmers are motivated to participate in the Starbucks C.A.F.E. Practices program primarily to gain access to larger markets and sustainable practices. This program promotes economic, social, and environmental responsibility, which is essential for farmers aiming to enhance their long-term viability and profitability. By aligning with Starbucks' ethical sourcing standards, farmers can improve their farming methods, increase their crop yields, and ultimately access broader markets that value sustainably-produced coffee.

Participating in this program also allows farmers to benefit from the resources and training offered, which can lead to improved quality of coffee and a stronger position in the marketplace. As sustainability becomes increasingly important to consumers, being part of C.A.F.E. Practices can give farmers a competitive edge, leading to better pricing and demand for their products.

While the other options may touch on aspects of a farmer’s goals, they do not capture the comprehensive benefits and long-term vision of joining the C.A.F.E. Practices program like the correct choice does.