What is the purpose of the Starbucks Farmer Support Centers?

The purpose of the Starbucks Farmer Support Centers is to provide resources for coffee farmers, improving their practices and livelihoods. These centers play a crucial role in supporting the farmers through various services, including training in agricultural practices, sustainability initiatives, and access to financial resources. By focusing on the farmers' needs, the centers aim to enhance the quality and yield of coffee, which ultimately contributes to better livelihoods for the farmers and the communities in which they operate. This commitment underscores Starbucks' dedication to ethical sourcing and its broader mission of fostering positive relationships within the coffee supply chain.

The other options do not align with the primary role of the Farmer Support Centers. Instead of marketing coffee directly to consumers or serving as tasting and training centers, these facilities are specifically geared towards supporting farmers and improving their agricultural practices. Centralizing purchasing is also not a function of the centers, which focus on farmer support rather than on the logistics of coffee procurement.