What are the four pillars of C.A.F.E. Practices?

The four pillars of C.A.F.E. Practices are economic, social, environmental, and quality. This framework is essential for Starbucks as it guides their commitment to sourcing coffee ethically and sustainably.

The economic pillar focuses on ensuring that coffee farmers receive fair prices for their products, which supports their livelihoods and promotes financial sustainability. The social aspect emphasizes the importance of fair labor practices, community well-being, and fostering strong relationships among farmers, workers, and their communities. The environmental pillar addresses responsible farming practices that protect ecosystems, reduce waste, and promote biodiversity. Finally, the quality pillar ensures that the coffee meets rigorous standards for flavor and consistency, which is critical for maintaining Starbucks’ reputation for high-quality beverages.

By adhering to these four pillars, Starbucks can not only secure a reliable supply of high-quality coffee but also positively impact the communities and environments from which their coffee is sourced.